Seven chapters. Sixty-three minutes. Zero fluff. Everything we learned booking 1,200+ podcast appearances across B2B, creator, and niche shows.
Before you pitch anyone, write a one-paragraph "guest thesis": the story only you can tell, the audience it serves, and the transformation listeners will get.
Hosts decide in under 30 seconds. Your one-sheet is the single artifact that wins or loses the booking - design it like a landing page.
Listen to their three most recent episodes. Read their About page. Find the gap no guest has filled yet - that gap is your opening.
A great pitch respects the host's time. Four paragraphs max: hook, relevance, angles, proof. We have templates you can adapt.
A disciplined prep ritual turns good guests into memorable ones. Build a repeatable 90-minute routine for every show.
The first 90 seconds set the tone. Open with energy, not a life story. Weave stories not stats. Leave one memorable line behind.
The host booked you hoping you would promote. Ship audiograms, quote cards, a carousel, and a personal thank-you - every time.
