The State of Podcasting
Our perspective on where podcasting is heading - the shifts we see shaping how shows are made, grown, and discovered. A full data-backed report is in the works; the themes below are where we're focused today.
What we're watching
Niche beats celebrity
Smaller, tightly focused shows tend to build more engaged, loyal audiences than broad celebrity-driven feeds. A clear topic and a defined listener make every episode easier to discover and share.
Video-first is the new default
More new shows launch with a video cut alongside audio from day one. Recording with video in mind opens up discovery on additional platforms without changing the core conversation.
Guesting drives B2B reach
Appearing as a guest on the right shows remains one of the most efficient ways for founders and operators to reach a relevant, high-intent audience and build credibility.
Short-form feeds discovery
Clipping standout moments into short vertical videos has become a primary way listeners find new shows. Promotion is increasingly a creative exercise, not just a paid one.
Want the report when it's ready?
Leave us a note and we'll send it over as soon as it's published.
Notify me